Check & Reflect
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This concept originated during the "Behavioral Design" project. In today's world, eating meat is quite common, and who doesn't appreciate a good steak, right? However, what many people aren't fully aware of is the significant impact that meat consumption has on the climate.
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This project got nominated for The Golden Dot Awards
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Software
During this course we had three months to create a concept that would help against climate change. It is an interesting but huge problem, which needs all our attention. At the start of the project, we narrowed the issue down towards a more manageable problem; meat consumption.
Throughout this course, we had three months to develop a concept aimed at combating climate change, a complex and pressing issue demanding our collective attention. To make the challenge more manageable, we decided to narrow our focus at the beginning of the project, putting our focus on the specific problem of meat consumption.
Recognizing that grocery shopping is a routine task for most people, we were mindful not to disrupt or overwhelm them with flashy signs and forcefully push sustainable products. In our solution, we opted to provide basic information and gentle suggestions to empower individuals to make more sustainable choices on their own.
"Check & Reflect makes clever use of the right moment of triggering and informs supermarket customers in a smart way about the sustainability of products - i.e. with technology that consumers already use in the store: hand scanners,
smartphones and bonus cards. Direct feedback shows how sustainable a product is and points people to a more sustainable or healthier alternative.
Check & Reflect wants to get us out of our reptilian brain every now and then and
makes conscious, sustainable action as easy as possible - on the way to a different lifestyle, a long-term behavioral change.
Check & Reflect is very well thought out. If we were Management Sustainability at Albert Heijn, then we knew what we
would be talking about in the next meeting :-) Win-win for supermarket, consumer, planet."
Natasja van Schaik, Irma Driessen, Frank Kloos
Project Coaches
